A Mumbai-headquartered diagnostic services MNC with strong presence across major Indian cities wanted to run a focused brand outreach campaign for awareness building. With the launch of a new offering, the company aimed to educate and engage a specific segment of female audiences about PCOS and its long-term health consequences. The challenge was to design a credible, sensitive, and high-impact campaign that could reach a large audience at scale, ensure meaningful engagement, and deliver strong visibility within a limited time frame.
- Designed PCOS-focused awareness strategy
- Collaborated with expert content partners
- Crafted sensitive health communication
- Planned multi-channel video outreach
- Targeted specific female demographics
- Optimized reach and view performance
Stimulus worked closely with an expert content partner to design a medically responsible and engaging communication strategy around PCOS. The campaign focused on educating women through clear, empathetic messaging while maintaining the credibility expected from a leading diagnostic brand. Video content was positioned as the primary medium to maximize awareness and recall.
Driving large-scale health awareness through credible and targeted digital outreach.
A multi-channel outreach plan was executed to distribute the client’s video assets across relevant platforms and audience segments. Through precise targeting and continuous optimization, the campaign exceeded planned outreach goals and successfully delivered high visibility within a short span of time.
The awareness campaign achieved large-scale reach, strong engagement, and timely delivery of outreach objectives.
- High recall and awareness among target female audiences
- Strong distribution of health education content
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